“More than 80% of the traffic comes from the top ten search engines.”
You’ve probably read this statement many times, and it’s true for most websites at least.
And what about web directories? Is it a waste of time to submit your site to them?
Although directories generally don’t generate a lot of traffic, they bring inbound links to your site by increasing your link popularity, a very important factor used by search engines to rank websites.
When someone queries a search engine using a keyword relevant to your site, the higher the popularity of your site’s links, the greater your chance of appearing at the top of the results.
Submitting your site to web directories will help you increase your visibility and attract more traffic from search engines.
However, you need a general strategy to successfully manage your directory submissions or it will just waste your time and energy.
Is your site ready?
You should never forget that there are no directories to provide free links. Its purpose is to provide your visitors with good quality sites.
If you want to have any chance of being listed, you need a well-designed website that contains useful and original content or offers useful services.
Your site should also be complete with no broken links or links to “under construction” pages.
Other things that can cause your submission to be rejected are: too many ads (especially pop-ups and underlays), automatic redirects to another domain, with the exact same content from other sites (example: ‘self-replicating’ sites that companies provide their affiliates).
Preparing the ad details
Open your favorite text editor and write down the following information:
1) the URL of your website.
2) the title of your website. Some directories only accept the official site name as the title, others allow some descriptive keywords, but it is generally not acceptable to include many keywords in the title.
Write 2-3 different headings based on these different rules.
3) description of your website. Write what your site is about in a couple of sentences. Avoid superlatives, exclamation points, excessive advertising and in general anything that makes your description look like an advertisement.
The description must be written in the third person. Avoid expressions like “we offer”, “we are …”.
4) a set of search keywords related to your site. Separate the keywords with commas, then type the same set of keywords, this time separated by spaces. Some directories require the first format, others the second.
5) your full name and email address.
When finished, save the document. By copying and pasting this information onto the submission forms, you will save time and avoid errors.
Or you can use Clipboard Magic. This free software allows you to save multiple lines of data and load them to the Windows clipboard with a single mouse click. It is really useful when you have to fill out many online forms with the same information.
Find web directories
The next step is to find the directories where you can submit your site.
You can use root directories to find smaller, more specialized directories
Take some time to determine how each directory is organized and find the most suitable category for your site.
Shipping in the wrong category generally causes shipment to be rejected.
Compile a list of all the directories your site has been submitted to, indicating the submission date.
Checking the results
Not all directories send you an email when your site is listed.
You should periodically visit your directory listing and search for the title or URL of your site.
Check all the directories where you find your site.
If your site hasn’t been listed after about 2 months from the date it was first submitted, you can try submitting it again. My advice is not to show it more often.
You can also contact the owner of the directory and ask about the status of your submission, but if you don’t get a response, don’t push it. There can be many reasons why a directory doesn’t list your site, it just accepts the fact that not all submissions are successful.
Submitting your site to web directories is an essential part of your website promotion strategy.
It is a time-consuming business, but with proper planning, it can be managed successfully.