The Future Of Google AdSense
There are many ideas emerging about what AdSense will look like in the future and how the system will change compared to what it is now.
First of all, it’s clear that targeting algorithms will be even better and more powerful than they are now. This has been clearly seen with the Google search engine in recent years and it should come as no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may have a difficult time doing so unless it is truly appropriate for their content.
Another thing that is sure to happen is greater protection for AdWords advertisers against click fraud. Google recognizes that this is a very important issue that you need to address as quickly as possible and there is no question that it will happen as quickly as possible. At the moment, those with high traffic levels can easily disguise IP addresses and increase CTR (Click Through Rate).
Google is always interested in improving its products and this has been seen before in AdSense. The search engine company has introduced site-oriented AdSense CPM, “smart pricing,” and domain blocking, and there will likely be enhancements that have already been added by other similar sites.
An example of this is the option for the advertiser to have more control over where the content is displayed. This could mean blocking your site from showing in multiple addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense into other forms of media such as newspapers or television, etc. While this may seem more on the sci-fi side of the facts, there is no indication that this is not happening.
Google has access to an international range of more than 150,000 advertisers of which they can choose to penetrate the offline markets in different countries. With Google’s strong network of advertisers, they can choose to designate or allow offline resellers to create a format for AdWords advertising in content, in search, and now offline.
More options could be implemented for AdSense publishers, allowing them to specify their own keywords. While Google has been reluctant to this, there is no indication that this will not happen in the future.
Also, many people demand a clear specification of the AdSense pricing policy. Google has not given any indication as to why this is not public information, but at this time it seems highly unlikely that such information will ever be present in Google AdSense.
Another feature that could be found in AdSense would be to allow website publishers to see which links are generating clicks on their website and based on the keywords that arrive there.
This could end up being a major problem that could threaten the entire system, as it could perhaps encourage more adsense-only websites as earnings become more transparent. Many people can create exclusive AdSense sites, designed just to make money through AdSense.
While this is already happening today, it might be foolish for Google to put those tools in the hands of its publishers.
However, one thing that could happen is that users solve their problems with the low income generated by AdSense on your site. This could be done through an online wizard or something similar that would make suggestions to website owners based on their content.
But the main buzzword of the day is RSS. The ability to send targeted advertisements directly to users without the need to browse through them is becoming a reality with RSS. And there are clear signs that Google is not going to pass up that opportunity.
This is what “interactive television” and the like have been trying to do for quite some time. But the Internet would be a much better medium for this, because there are no media as interactive as the Internet.
But in the end, this is mostly speculation and surely Google will surprise us with new features that we would never have thought of.