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A House Beautiful roundup lists 10 brands’ 2027 Color of the Year selections, spanning greens, blues, earthy oranges and browns, plus a light wood stain. The choices reflect each brand’s stated design themes; they are not a single industry-wide forecast or a measure of consumer preferences.
Ten paint and wood-finish brands have named their 2027 Colors of the Year, according to a roundup by House Beautiful, with picks ranging from mossy greens and smoky blues to warm browns, an earthy orange and a pale oak stain. The selections offer a snapshot of how individual brands are framing their color ranges for the coming year, not a unified industry choice.
The listed paint colors include Valspar’s Cottage Door, a cool, mid-tone blue; Glidden’s Artifact, a smoky blue with gray and turquoise undertones; and Clark+Kensington’s Vantage Point, a dusty blue inspired by a clear sky. House Beautiful describes each as a versatile or calming option, though those characterizations are the brands’ design positioning rather than measured consumer responses.
Green choices include Behr’s Grounded, a moss- and olive-inspired shade with brown undertones, and Benjamin Moore’s Webster Green, a mid-tone green with historical references. Sherwin-Williams and HGTV Home selected Celery, a soft, earthy green-yellow that the companies frame as an organic alternative to butter yellow.
Warm colors are also prominent. Dutch Boy Paints chose Deep Rooted, an earthy orange with red and brown undertones. Little Greene selected Marle, a warm brown, while Dunn-Edwards named French Press Coffee, a deep brown with plum undertones. Minwax’s Pickled Oak is an ultra-light wood stain, rather than a conventional wall-paint color.
A Wider Palette for 2027 Homes
The roundup gives homeowners, designers and retailers an early view of the colors brands are promoting for interior paint and wood finishes. Its selections range from muted blues to greens and browns, giving readers a way to compare options before making a project or purchasing decision. A Color of the Year label, however, is a brand’s annual selection; it does not establish that a hue will become a market-wide trend.
Several companies connect their choices to comfort, nature and wellness. Behr says Grounded draws on the outdoors, while Sherwin-Williams says Celery reflects interest in soothing homes and eco-inspired design. These explanations describe the companies’ reasoning. The roundup does not provide sales results or independent research showing that consumers broadly prefer these colors.
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How the Brands Frame Their Picks
Companies generally announce a Color of the Year as part of their own marketing and design guidance. The House Beautiful roundup collects selections from multiple brands rather than naming one winner. Their stated rationales vary: some emphasize nature and restful interiors, while others point to history, personal expression or a move away from cool neutrals.
Benjamin Moore says Webster Green was first launched in 1976 and draws on design traditions associated with 18th- and 19th-century architecture in North America. Little Greene’s Marle comes from its Colour Scales collection, according to the report. Minwax, which specializes in wood stains, selected a finish that highlights wood grain, broadening the list beyond wall colors.
The source also reports that about 77 percent of Americans say they feel overwhelmed by daily demands, citing data shared with House Beautiful. The supplied material does not identify the survey’s date, sample or methodology, so that figure should not be treated as proof that the reported feeling caused particular color choices.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
What the Color List Cannot Show
The roundup does not establish how many more brands may announce 2027 colors, or whether the current selections represent the full set of announcements. It also offers no common survey or sales data comparing the colors’ popularity. Brand descriptions such as “new neutral,” “timeless” or “soothing” are positioning claims, not independently verified findings about how buyers will respond.
The report does not give a shared release calendar or explain whether each selection is available in every market. Availability, product specifications and finish options may differ by brand and location. Readers should check the relevant manufacturer’s current product information before choosing a color or stain.
More Brand Announcements May Follow
The list may change as additional companies announce their 2027 selections; the supplied report does not specify a date when the roundup will be complete. For now, readers can compare the named shades through brand color cards, product pages and samples, keeping in mind that lighting and surface can affect how a color appears. Anyone planning a project can use the selections as options rather than as a prediction that one palette will dominate the year.
Key Questions
How many 2027 Color of the Year picks are listed?
House Beautiful lists 10 selections from paint and wood-finish brands in its report.
Which listed colors are green?
The roundup includes Behr Grounded, Benjamin Moore Webster Green and Sherwin-Williams and HGTV Home Celery.
Are all the selections wall paints?
No. Minwax’s Pickled Oak is a wood stain. The other selections in the roundup are presented as paint colors.
Do the selections establish the leading home color trend for 2027?
No. They are individual brands’ annual picks. The roundup does not provide independent market data showing that these colors will dominate consumer choices.
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